There is another forecasting method that is extremely popular, hard to beat, and has no parameters to estimate. It also has “Naïve” in its name. Do you know what I’m talking about? It is called “Seasonal Naïve”. While the simple Naïve copies the last observed actual into the future as a forecast, the seasonal one … Read more
Here is a curious idea: if we can somehow estimate the importance of trend/seasonal components for your data, you can use this in model building and forecasting. But how can we do this first step? Hans Levenbach has an answer with his simple EDA technique. Let me explain. The core idea is simple and neat. … Read more
Here is another fascinating aspect of the seasonal profile in your data: it can evolve over time due to changing consumer preferences. How so? Let me explain. I’ve worked with a couple of companies where there were some examples of data with drastically changing seasonal patterns over just a few years. For example, Before Covid … Read more
There are many different issues with capturing seasonality in time series. In this short post, I’d like to discuss one of the most annoying ones. I’m talking about the seasonal pattern that shifts over time. What I mean is that, for example, instead of having the standard number of observations in the cycle (e.g., 24 … Read more
In forecasting, the term seasonality doesn’t always mean what you think it does. It encompasses more than just patterns repeating from one season to the next. In fact, seasonality covers a wide range of periodic behaviors, and can have some issues associated with the naming conventions. Should we discuss? First things first: when we say … Read more
Not every pattern that appears seasonal is genuinely seasonal. This means you don’t always require a seasonal model when you see repetitive patterns with fixed periodicity. How come? First things first, in forecasting, the term “seasonality” refers to any natural pattern repeating with some periodicity. For example, if you work in a hospital with A&E … Read more