Ivan Svetunkov is a Lecturer of Marketing Analytics at Lancaster University, UK and a Marketing Director of Centre for Marketing Analytics and Forecasting. He has PhD in Management Science from Lancaster University and a candidate degree in economics from Saint Petersburg State University of Economics and Finance. His areas of interest include statistical methods of analytics and forecasting, focusing on demand forecasting in supply-chain and retail. He is a creator and maintainer of several forecasting- and analytics-related R packages, such as greybox , smooth and legion .