About the author
Ivan Svetunkov is a Senior Lecturer of Marketing Analytics at Lancaster University, UK and a Marketing Director of the Centre for Marketing Analytics and Forecasting. He has a PhD in Management Science from Lancaster University and a candidate degree in economics from Saint Petersburg State University of Economics and Finance, Russia. His main area of interest is statistical learning for forecasting, focusing on demand forecasting in healthcare, supply chains and retail. He is a creator and a maintainer of several forecasting- and analytics-related R packages, such as greybox (Svetunkov, 2025a), smooth (Svetunkov, 2025b), and legion (Svetunkov and Pritularga, 2024).
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