Ivan Svetunkov 
This is a public service announcement! We had to shift things around, and our open course, Demand Forecasting Principles, now runs in November. Eight live sessions over four weeks, every Tuesday and Thursday from 3pm to 5pm UK time, starting 3 November. Nikos Kourentzes and I will deliver it together. The course is built around … Read more
There is another forecasting method that is extremely popular, hard to beat, and has no parameters to estimate. It also has “Naïve” in its name. Do you know what I’m talking about? It is called “Seasonal Naïve”. While the simple Naïve copies the last observed actual into the future as a forecast, the seasonal one … Read more
Why train a forecasting model on one-step-ahead errors when you care about 10-step-ahead accuracy? This is the core motivation behind multistep losses in dynamic models. This has connection with the so-called “direct forecasting strategy”. And here what it is and how to work with it in Python. Conventional maximum likelihood estimation minimises one-step-ahead errors. It … Read more
There is one forecasting method that appears more often than any other in competitions and evaluations. An experienced forecaster will always use it as a benchmark. This method is called “Naïve”, and here is why it is popular and important. Naïve is a very simple forecasting method: the forecast equals to the last observed value. … Read more
Our demand forecasting course is back! This time under the OpenForecast umbrella. Since 2024, Kandrika Pritularga and I have run a demand forecasting principles course at the Centre for Marketing Analytics and Forecasting. We ran it three times, and it has received good reviews from the participants. They liked that the material was motivated by … Read more
One of the most common questions we get from companies is “How much safety stock should we hold?” Companies usually want simple solutions, but the honest answer is that there is no universal number and no universal formula – depending on what you sell, how often you sell, how your operations are setup etc, you … Read more
Good news, everyone! I’ve turned my website into a company. But first, some history that explains why… Back in 1990, Robert Fildes joined Lancaster University and established the Centre for Marketing Analytics and Forecasting (called “Lancaster Centre for Forecasting” back then). The main idea of the centre was to bridge the gap between academia and … Read more
This time, at ISF2026, I presented the paper that I have worked on together with Juan Ramon Trapero and Diego Pedregal. The idea of the paper is to introduce a taxonomy of the models in the Multiple Sources of Error (MSOE) framework. In the Single Source of Errors one, there is ETS, in the MSOE, … Read more
You have probably seen my post about the STI classification of Hans Levenbach (this one). Well, I’ve decided to implement it, and it has landed in the greybox package for R/Python. What’s greybox? It is a package for statistical modelling focusing on forecasting and time series analysis. I created it back in 2018 to split … Read more
So, you know quite well that the normal distribution is one of the most popular distributions in statistics. The reasons are manifold, including convenience for the academic community and the fact that it is taught in every single statistics course in the world. But what if we don’t want to be normal? There are situations … Read more