There’s no such thing as “deterministic forecast”

Sometimes I see people referring to a “deterministic” forecast, and I have some personal issues with this. Because if you apply a model to data then there is nothing deterministic about your forecasts! In many contexts, “deterministic” has a precise meaning: no randomness, no uncertainty. A deterministic solution to an optimisation problem (e.g. linear programming) […]

Evolving seasonality

Here is another fascinating aspect of the seasonal profile in your data: it can evolve over time due to changing consumer preferences. How so? Let me explain. I’ve worked with a couple of companies where there were some examples of data with drastically changing seasonal patterns over just a few years. For example, Before Covid […]

Fundamental Flaw of the Box-Jenkins Methodology

If you have taken a course on forecasting or time series analysis, you’ve probably heard of ARIMA and the Box–Jenkins methodology. In my opinion, this methodology has a fundamental flaw and should not be used in practice. Here’s why. When Box and Jenkins wrote their book back in the 1960s, it was a very different […]