Why you should not use Holt-Winters method

Whenever I see results of an experiment that include Holt-Winters method, I shrug. You should not use it, and here is why. Holt-Winters was developed in 1960 by a student of Charles Holt, Peter Winters (Winters, 1960). He extended Holt’s exponential smoothing method (the method that introduced a trend component) to include a seasonal component. […]